Sony Playstation
Sony Playstation by
MarThe PlayStation is a video game console of the 32/64-bit era, first produced by Sony Computer Entertainment in the mid-1990s. The original PlayStation was the first of the PlayStation series of console and hand-held game devices, which has included successor machines including the PSone (a smaller version of the original), PocketStation, PlayStation 2, PlayStation Portable, PSX (Japan only), and the forthcoming PlayStation 3.
By March 2005, the PlayStation/PSone had shipped a total of 102.49 million units, becoming the first home console to ever reach the 100 million mark. In 2001, Sony advertised in a press release that one in three houses in the US owned a PlayStation.
The first conceptions of the PlayStation console date back to 1986. Nintendo had been attempting to work with disk technology since the Famicom, but the medium had problems. Its rewritable magnetic nature could be easily erased (thus leading to a lack of durability), and the disks were a piracy danger. Thus, when details came out of CDROM/XA, an extension of the CD-ROM format that combines compressed audio, visual and computer data, allowing all to be accessed simultaneously being developed by Sony and Philips, Nintendo was interested. Nintendo approached Sony to develop a CD-ROM add-on, tentatively titled the "SNES-CD". A contract was struck, and work began. Nintendo's choice of Sony was due to a prior dealing: Ken Kutaragi, the person who would later be dubbed "The Father of PlayStation," was the individual who had sold Nintendo on using the Sony SPC-700 processor for use as the 8 channel ADPCM sound synthesis set in the Super Famicom/SNES console through an impressive demonstration of the processor's capabilities.
Sony also planned to develop another, Nintendo compatible, Sony-branded console, but one which would be more of a home entertainment system playing both SNES cartridges and a new CD format which Sony would design. This was also to be the format used in SNES-CD discs, giving a large degree of control to Sony despite Nintendo's leading position in the video gaming market.
In 1991, the SNES-CD was to be announced at the June CES. However, when Hiroshi Yamauchi read the original 1988 contract between Sony and Nintendo, he was furious. He deemed the contract totally unacceptable, and secretly cancelled all plans for a joint Nintendo-Sony SNES CD attachment. Indeed, instead of announcing their partnership, at 9 am the day of the CES, Nintendo chairman Howard Lincoln stepped onto the stage and revealed that they were now allied with Philips, and were planning on abandoning all the previous work Nintendo and Sony had accomplished. Lincoln and Minoru Arakawa had (unbeknownst to Sony) flown to Philips headquarters in Europe and formed an alliance of a decidedly different nature—one that would give Nintendo total control over its licenses on Philips machines.
The 9am CES announcement was a huge shock. Not only was it a complete surprise to the showgoers (Sony had only just the previous night been optimistically showing off the joint project under the "Play Station" brand), but it was seen by many in the Japanese community as a massive betrayal- a Japanese company snubbing another Japan-based company in favor of a European one was considered unthinkable in Japanese business.
After the collapse of the joint project, Sony considered halting their research, but ultimately the company decided to use what they had developed so far and make it into a complete, stand alone console. This led to Nintendo filing a lawsuit claiming breach of contract and attempted, in U.S. federal court, to obtain an injunction against the release of the Play Station, on the grounds that Nintendo owned the name. The federal judge presiding over the case denied the injunction. Thus, in October 1991, the first incarnation of the new Sony Playstation was revealed; it's estimated that only 200 or so of these machines were ever produced.
By the end of 1992, Sony and Nintendo reached a deal whereby the "Sony Play Station" would still have a port for SNES games, but Nintendo would own the rights and receive the bulk of the profits from the games, and the SNES would continue to use the Sony-designed audio chip. However, at this point, Sony realised that the SNES technology was getting long in the tooth, and the next generation of console gaming was around the corner: work began in early 1993 on reworking the "Play Station" concept to target a new generation of hardware and software; as part of this process the SNES cartridge port was dropped, the space between the names was erased, and the PlayStation was born.
Launch
The PlayStation was launched in Japan on December 3, 1994, the USA on September 9, 1995 and Europe on February 7, 1996. In America, Sony enjoyed a very successful launch with titles of almost every genre including Toshinden, Twisted Metal, Warhawk, Philosoma, Wipeout and Ridge Racer. Almost all of Sony's and Namco's launch titles went on to produce numerous sequels.
Launch price in the American market: US$ 299.00 [2], a price later repeated by its successor.
The PlayStation was also able to generate interest with a unique slew of ad campaigns. Many of the ads released at the time of launch were full of ambiguous content which had many gamers rabidly debating their meanings. The most well-known launch ads include the "Enos Lives" campaign, and the "You Are Not E" ads (the "E" in "You Are Not E" was always colored in red, to symbolize the word "ready", and the "Enos" meant "ready Ninth Of September", the U.S. launch date). It is believed that these ads were an attempt to play off the gaming public's suspicion towards Sony as an unknown, untested quantity in the video game market.
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